Brand Strategy Consultant

• Location: Remote

• Employment Type:

Full-time

• Reports To:

Head of Projects / COO ABOUT US Madcraft is a global digital agency driving transformation and growth through web design, development, brand strategy, and performance marketing. We work with a wide range of clients, with a growing footprint in B2B industries including heavy machinery, construction, SaaS, and professional services. We have offices in Austin, Philadelphia, and London, with our EMEA headquarters in Dublin, Ireland. Our transatlantic team combines strategy, creativity, and execution to help brands grow in meaningful, measurable ways. We partner with ambitious organizations that are evolving, expanding, repositioning, or modernizing their brands. Our work often sits at the intersection of business strategy, brand transformation, digital experience, and go-to-market execution. ABOUT THIS ROLE We’re looking for a Brand Strategy Consultant to help lead the strategic direction of Madcraft’s brand transformation projects. This is a highly consultative, client-facing role for someone who can understand complex business contexts, build trusted client relationships, and guide senior stakeholders through important brand decisions, from brand architecture and positioning to go-to-market direction. Working closely with project managers, creative teams, and digital strategists, you will help clients determine whether brands should be unified, endorsed, or standalone, and ensure every recommendation is grounded in their commercial goals and business reality. KEY RESPONSIBILITIES

• Lead the strategic consulting layer of brand transformation, brand architecture, and go-to-market projects.
• Work directly with senior client stakeholders to understand their business model, commercial goals, market position, customer segments, competitive landscape, and internal brand challenges.
• Run discovery sessions, stakeholder interviews, workshops, and strategic working sessions with clients.
• Assess brand portfolios and advise on appropriate brand architecture models, including branded house, house of brands, endorsed brands, hybrid models, sub-brands, and standalone entities.
• Develop clear strategic recommendations around brand consolidation, repositioning, naming structures, hierarchy, messaging, and go-to-market implications.
• Partner with project managers to ensure brand projects are delivered smoothly, strategically, and in line with client expectations.
• Act as a senior strategic voice in client meetings, helping to build trust, guide decision-making, and bring clarity to complex conversations.
• Translate business and market insights into practical brand strategy outputs, including positioning frameworks, brand architecture recommendations, messaging platforms, workshop outputs, strategic decks, and advisory reports.
• Collaborate with designers, copywriters, marketers, developers, and digital strategists to ensure the brand strategy is carried through into execution.
• Help clients understand the commercial and operational implications of brand decisions, not just the creative implications.
• Support new business and pitch processes where brand strategy, brand transformation, or go-to-market advisory is required.
• Identify opportunities to deepen client relationships through additional advisory, brand, digital, or marketing work.

WHAT WE'RE LOOKING FOR

• 5+ years of experience in brand strategy, brand consulting, management consulting, corporate strategy, marketing strategy, or a similar advisory role.
• Experience working on brand transformation, repositioning, brand architecture, merger/acquisition branding, portfolio strategy, or go-to-market projects.
• Strong understanding of brand architecture models and how they apply to real business challenges.
• Ability to quickly understand a client’s business, industry, customers, competitors, and commercial priorities.
• Excellent client-facing skills, with the ability to build credibility with senior stakeholders and guide strategic conversations confidently.
• Strong workshop facilitation skills, including the ability to manage differing viewpoints and bring stakeholders toward clear decisions.
• Excellent written and verbal communication skills, with the ability to turn complex thinking into simple, compelling strategic narratives.
• Strong presentation and deck-building skills, especially for executive-level audiences.
• Commercial awareness and the ability to connect brand decisions to growth, customer experience, sales, marketing, and operational outcomes.
• A structured, analytical mindset with the ability to bring clarity to am