Content Marketing Coordinator

ABOUT THE ROLE At Launchmetrics, content isn’t filler, it’s influence. Our insights power the strategies of the world’s leading Fashion, Lifestyle and Beauty brands. From in-depth reports to scroll-stopping social storytelling, we turn data into narratives that drive engagement and business impact. Now, you’ll help scale that impact, ensuring our content and social presence consistently informs, inspires and leads the conversation. The Content Marketing Coordinator is a highly organized and detail-oriented copywriter and social content marketer with both a creative and analytical mindset. This individual will support the creation and distribution of content across multiple channels. This role reports to the VP of Brand & Communications and works closely with the greater Content team to ensure consistent brand messaging, high-quality storytelling and smooth execution of content initiatives that drive awareness, engagement and lead generation. As a key member of the global Marketing team, the Content Marketing Coordinator brings our content to life, helping to amplify the company’s voice, enhance brand perception and engage key audiences across multiple touchpoints — including supporting day-to-day social media execution and content amplification. This position is ideal for someone early in their content marketing career who loves writing, enjoys working across teams, is comfortable working with social platforms in an executional capacity and has an interest in the Fashion, Lifestyle and Beauty industries. What you’ll do:

• Support the creation and distribution of high-quality content (blogs, databriefs, guides and social media content), ensuring cohesive brand messaging and strong audience engagement across owned channels.
• Coordinate end-to-end content production for both written and social deliverables, including drafting, editing, managing timelines, reviewing assets, gathering approvals and ensuring consistency across all outputs.
• Publish and maintain digital content in WordPress and directly manage the scheduling and publishing of social media content across platforms such as LinkedIn and Instagram.
• Contribute to the ideation, research and production of marketing materials and social-first content concepts that align with overall Marketing goals and Business Marketing priorities.
• Contribute to and support in maintaining the editorial and social calendar, ensuring alignment with the social media calendar and that all stakeholders have visibility into timelines and deliverables
• Serve as a key connection point between the Content and Business Marketing teams, ensuring Business Marketing priorities are reflected in content
• Adapt long-form content (reports, blogs, webinars, case studies) into engaging, platform-specific social media copy and formats that drive awareness and engagement.
• Coordinate the production of social assets (including static posts and short-form video such as Reels), partnering with the design team to ensure timely delivery and brand consistency.
• Support the execution of multi-week campaign rollouts across content and social channels, ensuring messaging consistency and proper content amplification.
• Apply basic SEO principles to content drafts, such as keyword insertion, meta descriptions and tagging and apply platform best practices (hashtags/SSO, tagging, formatting) to increase social discoverability and performance.
• Monitor content performance using tools like GA4 and track social media metrics using native platform analytics and scheduling tools; preparing periodic performance reports
• Work closely with stakeholders across product, sales, customer success and marketing to gather information, ensure alignment and support cross-functional content needs

ABOUT YOU This is a remote position. However, we are seeking candidates based in the London metro area who can attend in-person events as needed. Who You Are:

• 2+ years of experience in content marketing, copywriting, journalism, communications or a related field
• English native or equivalent fluency, with excellent communication skills
• Proficient writing, editing and storytelling skills, with the ability to adapt tone and style across formats (reports, blogs, briefs, social captions) and audiences
• Creative, curious and data-informed, able to generate engaging story ideas and support content creation using insights
• Hands-on experience managing social media platforms (such as LinkedIn, Instagram and TikTok), including drafting copy, scheduling posts and monitoring engagement.
• Highly organized and detail-oriented, able to manage multiple tasks, meet deadlines and maintain accuracy independently
• Experience with content management systems, such as WordPress, including uploading, formatting and publishing digital content; familiarity with GA4 and SEO tools (Semrush or similar) is a plus
• Familiarity with social media scheduling and analytics tools (e.g., native platform insights or third-party tools suc