Customer Insights & CDP Strategy Consultant – Data Analytics, CRM Integration, Business Intelligence, and Market Research Expertise

About careerzynith – Pioneering Intelligent Solutions for a Connected World

careerzynith is a global leader in technology‑enabled business transformation, delivering end‑to‑end services that empower organizations to turn data into decisive action. With a heritage rooted in innovation and a commitment to excellence, careerzynith serves a diverse portfolio of clients across finance, retail, manufacturing, and the public sector. Our mission is to help businesses unlock the full potential of their customer data, enabling personalized experiences, smarter marketing, and sustainable growth. As part of our rapidly expanding analytics practice, we are looking for a forward‑thinking Customer Insights & CDP Strategy Consultant who can blend deep analytical expertise with a passion for translating data into strategic advantage.

Why Join careerzynith?

At careerzynith, you will be part of a vibrant, inclusive community that values curiosity, collaboration, and continuous learning. Our culture is built on:

• Innovation at scale: Work with cutting‑edge technologies such as Microsoft Power Platform, Azure Data Services, and advanced AI/ML tools.
• People‑first environment: Flexible work arrangements, mentorship programs, and a supportive leadership team that invests in your professional growth.
• Global impact: Contribute to projects that shape the customer experience for Fortune 500 companies and emerging market leaders alike.
• Diversity & inclusion: A workplace where every voice is heard, and diverse perspectives drive better outcomes.

Role Overview

The Customer Insights & CDP Strategy Consultant will partner with clients to design, implement, and optimize Customer Data Platforms (CDPs) that unify disparate data sources, enrich customer profiles, and deliver actionable insights. You will act as a trusted advisor, guiding organizations through the entire analytics lifecycle—from data ingestion and cleansing to visualization and strategic recommendation.

Key Responsibilities

• Collaborate with cross‑functional teams (marketing, sales, product, IT) to define business objectives and translate them into data‑driven solutions.
• Design and configure CDP architectures that integrate CRM systems (e.g., Salesforce, Microsoft Dynamics), ERP platforms, web analytics, and third‑party data sources.
• Extract, transform, and load (ETL) large datasets using SQL, Azure Data Factory, or similar tools, ensuring data quality and compliance with privacy regulations.
• Develop advanced analytical models—segmentation, propensity scoring, churn prediction—to uncover hidden patterns and forecast customer behavior.
• Create compelling dashboards and interactive visualizations in Power BI, Tableau, or Looker that communicate insights to both technical and non‑technical stakeholders.
• Lead workshops and training sessions to empower client teams in interpreting data, making data‑driven decisions, and maintaining CDP solutions.
• Stay abreast of industry trends, emerging technologies, and best practices in customer analytics, data governance, and digital marketing.
• Document project deliverables, methodologies, and success metrics; provide post‑implementation support and continuous improvement recommendations.

Essential Qualifications (3 – 6 Years Experience Required)

• Data Analysis & Statistics: Proven ability to collect, process, and analyze large datasets; strong grasp of statistical concepts and experience with tools such as R, SPSS, or SAS.
• SQL Proficiency: Demonstrated skill in writing complex queries for data extraction, transformation, and validation.
• Data Visualization Expertise: Hands‑on experience building dashboards in Power BI, with a focus on storytelling and user‑centric design.
• CRM Knowledge: Familiarity with Salesforce, Microsoft Dynamics, or comparable CRM platforms, including data models and integration points.
• Customer Insights Background: Prior experience in roles centered on customer analytics, market research, or business intelligence.
• Communication Skills: Ability to convey technical concepts to business audiences, write clear documentation, and present findings confidently.

Preferred Qualifications & Additional Skills

• Experience implementing or managing Customer Data Platforms (e.g., Segment, Tealium, Adobe Real‑time CDP).
• Knowledge of cloud data warehouses (Azure Synapse, Snowflake, Google BigQuery) and data‑lake concepts.
• Familiarity with machine‑learning frameworks (Python, scikit‑learn) for predictive modeling.
• Certification in Microsoft Power Platform, Salesforce, or related analytics tools.
• Project management experience, preferably with Agile or Scrum methodologies.

Career Growth & Learning Opportunities

careerzynith invests heavily in the development of its talent. As a Customer Insights Consultant, you will have access to:

• Structured learning paths covering advanced analytics, CDP strategy, and emerging AI techniques.
• Mentorship from senior data scientists and industry veterans.
• Opportunities to lead multi‑regional engagements, expanding your influence and expertise.
• Support for professional certifications and attendance at global conferences.
• A clear promotion trajectory—from Consultant to Senior Consultant, then to Practice Lead or Analytics Architect.

Work Environment & Culture at careerzynith

Our offices are designed to foster collaboration, creativity, and well‑being. Whether you work from our modern headquarters, a satellite office, or remotely, you will benefit from:

• Flexible work hours and hybrid work models.
• State‑of‑the‑art collaboration tools (Microsoft Teams, Azure DevOps).
• Regular team‑building events, hackathons, and innovation challenges.
• Health and wellness programs, including mental‑health resources and fitness subsidies.
• Inclusive policies that celebrate diversity and promote equity across all levels.

Compensation, Perks & Benefits

careerzynith offers a competitive total rewards package that includes:

• Market‑aligned base salary with performance‑based bonuses.
• Comprehensive health, dental, and vision coverage.
• Retirement savings plans with company matching contributions.
• Generous paid time off, parental leave, and sabbatical options.
• Professional development budget, tuition reimbursement, and certification support.
• Employee assistance programs, wellness stipends, and access to on‑site or virtual fitness classes.

Application Process & Important Notice

Our recruiting team will communicate with candidates via our [email protected] domain email address and/or through the SmartRecruiters applicant tracking system using the [email protected] address. All official offers will originate from an @careerzynith.com email address. If you receive any communication purporting to be from careerzynith from a different domain, please treat it as potentially fraudulent and report it immediately.

Ready to Shape the Future of Customer Insight?

If you are passionate about turning data into strategic advantage, thrive in a collaborative, fast‑paced environment, and want to grow your career with a forward‑thinking global leader, we want to hear from you. Apply today and join careerzynith’s mission to empower businesses with intelligent, data‑driven customer experiences.