Demand Generation Manager

ActivePipe is already a recognized leader in the ANZ real estate market, helping agents and brokerages stay connected to their clients and generate more business through intelligent marketing automation. At the same time, MoxiWorks is bringing RISE to ANZ—an AI-powered platform designed to help agents prioritize the right opportunities, take the right actions, and grow their business more effectively. As the Demand Generation Manager for ANZ, you'll be at the center of both stories: Accelerating growth for an established market leader Helping launch and scale an exciting AI platform in a new market Driving measurable pipeline and revenue impact Becoming a key voice in our regional go-to-market strategy What You'll Own Drive Regional Growth You'll develop and execute the demand generation strategy for Australia and New Zealand, creating programs that generate awareness, engagement, qualified pipeline, and revenue. Build and Scale Multi-Channel Campaigns From LinkedIn and paid media to webinars, nurture programs, content syndication, account-based marketing, and events, you'll create integrated campaigns that reach buyers wherever they are in their journey. Partner Directly with Sales You'll work hand-in-hand with the ANZ sales team to align on pipeline goals, optimize lead flow, and ensure marketing programs are driving measurable business outcomes. Lead Field Marketing and Events Industry events remain a powerful growth channel in real estate. You'll own the regional event strategy, partnering with our Events team to create experiences that generate meaningful connections and pipeline. Influence Go-to-Market Strategy Working closely with Product Marketing, Content Marketing, Revenue Operations, and Sales leadership, you'll help shape positioning, messaging, launches, and market expansion initiatives. Own the Numbers You'll have clear visibility into campaign performance and pipeline contribution, using data and insights to continuously optimize programs and improve results. What Success Looks Like Increased pipeline and revenue contribution from marketing programs Strong alignment and partnership with the ANZ sales organization Successful launch and market adoption initiatives for RISE High-performing integrated campaigns across multiple channels Increased brand awareness and market presence across ANZ Consistent use of data to drive smarter marketing decisions What You'll Bring 5+ years of experience in demand generation, growth marketing, field marketing, or integrated marketing within a B2B SaaS environment A proven track record of creating marketing programs that generate measurable pipeline and revenue Experience executing multi-channel campaigns across email, paid social, webinars, events, content marketing, and digital channels Strong understanding of marketing automation and CRM platforms such as HubSpot and Salesforce Analytical mindset with the ability to translate data into actionable insights Experience partnering closely with sales teams and revenue leaders Ability to thrive in a fast-paced, high-growth environment with significant ownership and autonomy Bonus Points For Experience marketing to Australian and New Zealand audiences Experience within PropTech, Real Estate Technology, or the broader real estate industry Account-Based Marketing (ABM) expertise Familiarity with intent data, lead scoring, and advanced segmentation strategies Why MoxiWorks & ActivePipe? At MoxiWorks, we're building technology that helps real estate professionals succeed in an increasingly competitive market. Trusted by more than 3,000 brokerages and 400,000 agents worldwide, we're combining industry expertise with AI-powered innovation to create the future of real estate technology. When you join us, you'll be part of a collaborative global team that values curiosity, accountability, innovation, and execution. Moxians Are Covered: All benefits are subject to review on an annual basis whereas we continuously assess our total reward proposition aligning with the needs of our people, our business and the market. Benefits are offered 1st of the month. View full benefit program here - Sequoia · Medical/Dental/Vision · Paid Time Off · Holiday Pay-11 days · Breavement-3 days · Get paid on your birthday · STD/LTD-company paid · Supplemental Life, Critical Illness, Accident · PerkSpot · Employee Assistance Program · Wellbeing Program · Discounted Pet Insurance · Office Lunch · Employee Engagement Programs Note: benefits may vary by country and region we operate in. EEO Statement: MoxiWorks is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, gender, religion, sex, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law. As part of the employment process, MoxiWorks conducts comprehensive background checks on all final candidates for employment. The background check process may include a review of criminal history, credit history, employment verification, education verification, and other relevant information. MoxiWorks is committed to complying with all applicable federal, state, and local laws concerning background checks. We ensure that our background check process is fair, consistent, and transparent, and we follow all legal requirements regarding the timing and scope of such checks.