Demand Generation Manager

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission. By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale. With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order. Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures. Stord is seeking a hands-on Demand Generation Manager to own paid channels, digital programs, and virtual events that directly drive pipeline across our go-to-market motion. This is not a strategy-only role—you’ll be actively in the platforms every day, running experiments, optimizing performance, and making real-time decisions that impact revenue. You’ll also serve as a key partner to our field events team, helping execute both Stord-owned events and third-party trade shows to expand reach and generate high-quality demand. If you’re energized by full-funnel marketing—from first click through to qualified opportunity—and you thrive in an environment where you own outcomes, this role is a strong fit. What You’ll Own: Paid Media & Digital Advertising Plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads Run paid social programs on LinkedIn, Meta, and X (Twitter), with a focus on pipeline impact over vanity metrics Manage additional demand programs (content syndication, newsletters, podcasts, etc.) that expand Stord’s reach to priority audiences Own budget allocation across channels, continuously shifting investment toward highest-performing programs Webinars & Virtual Events Lead end-to-end execution of webinars and virtual events, from topic ideation and speaker coordination to promotion, platform setup, and post-event follow-up Partner with Content, Product Marketing, and Sales to build programs designed to convert engagement into qualified pipeline Field Events Support Collaborate closely with the Field Events team on Stord-owned events and third-party trade shows Support logistics, vendor coordination, and on-site execution as needed Ensure event investments are tied back to measurable pipeline outcomes Reporting & Optimization Own performance reporting across all paid and digital programs Translate data into actionable insights that inform channel mix, messaging, and budget allocation Partner with Marketing Ops to ensure clean attribution and accurate pipeline reporting Basic Qualifications: 5+ years of hands-on demand generation experience in a B2B environment Deep, practical experience running campaigns in Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads Manager, and X Ads End-to-end ownership of webinars and virtual events, from planning through post-event follow-up Exposure to content syndication programs (e.g., TechTarget, Demand Science, Bombora, or similar) Experience supporting field events or trade shows in a coordination or project management capacity Strong analytical mindset—you’re fluent in dashboards and translate data into decisions Bias for action: you prefer testing and iterating over waiting for perfection