Digital Marketing Specialist

Description Job Summary Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics. This role works closely with the Growth Team and Marketing Department to improve digital visibility, generate qualified leads, enhance website performance, and drive measurable business growth through data-driven marketing efforts. Essential Job Functions Manage and maintain website content, including creating, editing, and updating web pages and landing pages. Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences. Conduct keyword, topic, and content research to identify opportunities for organic growth. Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements. Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms. Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis. Track, analyze, and report on key digital marketing performance indicators Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities. Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates. Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels. Support strategic growth initiatives through data-driven recommendations and execution. Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices. Other duties as assigned

Requirements

Qualifications: Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred. 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field. Experience managing Google Ads and Meta advertising campaigns. Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis. Understanding of AI Search Optimization and how content is surfaced through AI-powered search experiences. Experience working with website content management systems (CMS). Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools. Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights. Experience tracking, measuring, and reporting marketing KPIs and campaign performance. Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously. Strong written and verbal communication skills. Ability to work independently while collaborating effectively across departments. Detail-oriented with a focus on accuracy, continuous improvement, and results. Physical Demands: Lifts- Often 34-66% Stand- Often 34-66% Walk- Often 34-66% Sit- Often 34-66% Carries- Always 67-100% Pushes- Often 34-66% Pulls- Often 34-66% Climbs- Some 1-33% Balances- Some 1-33% Bends- Some 1-33% Twists- Some 1-33% Crawls- Some 1-33% Stoops- Some 1-33% Reaches- Often 34-66% Lifting Under 10 Lbs.- Always 67-100% Lifting 10-24 Lbs.- Often 34-66% Lifting 25-50 Lbs.- Often 34-66% Lifting Over 50 Lbs.- Some 1-33% Carrying Under 10 Lbs.- Always 67-100% Carrying 10-24 Lbs.- Often 34-66% Carrying 25-50 Lbs.- Often 34-66% Carrying Over 50 Lbs.- Some 1-33% Reaching Above Shoulder Height- Some 1-33% Reaching At Shoulder Height- Some 1-33% Reaching Below Shoulder Height- Some 1-33% NOTE: This job description is not intended to be all-inclusive. This document should in no way be considered a guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Texas is an Employment-At-Will state and implies no specific length of employment.