E-commerce / CRO Marketing Manager
IMPORTANT: Please only apply if you have DIRECT RESPONSE COPY (ADVERTORIAL/LISTICLE), DTC/E-COMMERCE and CRO experience. All other applications will be rejected. Who We Are We have two brands… Michael Todd Beauty builds science-backed beauty tools designed to bring spa-quality treatments into everyday homes—accessible, effective, and obsessively engineered to help customers look and feel better. Our brands have earned 15,000+ five-star reviews, countless awards, and press from Allure, Vogue, Cosmopolitan, People, and more. NasalFresh MD where we engineer clinically-inspired nasal care devices designed to bring professional-grade sinus relief—built to do what sprays, neti pots, and every other option on the shelf can't: rinse and suction simultaneously. We’ve already helped over 300k customers & over 5,000+ five-star reviews, a patent-pending dual-pump system. We move fast, we experiment relentlessly, and we obsess over the details that turn browsers into buyers…and buyers into loyal fans.
About the Role
We’re looking for an eCommerce Manager who thinks like a direct-response marketer, tests like a CRO scientist, and executes like a full-stack DTC operator. If you love building funnels that actually convert… If you study heatmaps like they’re MRI scans of user intent… If you know why page one of a long-form advertorial must trigger an emotional micro-commitment… You're in the right place. This role is for someone who understands the psychology behind conversions—not just UI, but why people click, scroll, hesitate, abandon, and buy. You’ll architect the full journey: landing pages, advertorials, quiz funnels, long-form sales pages, PDPs, post-purchase upsells…every touchpoint where persuasion lives. We want someone who can break industry benchmarks, then break their own. Someone who understands that DTC growth is a game of iterative wins, bold testing, and relentless curiosity . You’ll have near-total freedom to experiment, innovate, and push the boundaries of what a DTC ecommerce experience can be.
Key Responsibilities
Own Website Performance & CRO Take full ownership of performance across our Shopify storefront (including Replo)—ensuring every page, funnel, and touchpoint is optimized using direct-response fundamentals, not just aesthetic best practices. Lead CRO initiatives end-to-end:
- Support the Ad & Retention teams by building new funnels on winning angles
- Partner on GTM strategy and execution for new product launches across both brands
- Identify psychological friction points in the funnel
- Craft hypotheses that apply persuasion, UX, and behavioral triggers
- Build and launch tests
- Analyze results with statistical rigor
- Iterate, scale, and repeat
Run Continuous A/B & Multivariate Tests Build test variations that leverage:
- DR copy principles
- Emotional drivers and persuasion angles
- Visual hierarchy
- Cognitive load reduction
- Offer positioning
- Price/bonus stack architecture
- Conversion-focused UX flows
You’re not afraid of long-form pages, “Reasons Why” sales pages, or advertorial-style content. You know how to make them convert. For example: Michael Todd Beauty’s
- 9 Reasons Why: https://michaeltoddbeauty.com/pages/sonicsmooth-listicle-3-women-50
- Menopause Advertorial: https://michaeltoddbeauty.com/pages/advertorial-sonicsmooth-menopause-mustache-v5
NasalFresh MD
- 10 Reasons Why: https://nasalfreshmd.com/pages/ls2
- Fonder Advertorial https://nasalfreshmd.com/pages/founder-advertorial-1
Data-Driven Insight Mining Use GA4, GTM, heatmaps, session recordings, and funnel analytics to:
- Diagnose bottlenecks
- Uncover hidden drop-off patterns
- Identify quick wins and long-term strategic opportunities
- Translate raw data into conversion-driving actions
Creative Test Architecture Design high-impact experiments informed by DR psychology:
- Visual storytelling
- Trust signals and social proof
- Cognitive biases (anc