eCommerce Ads & Performance Analyst (Remote)
Job Summary: We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports. The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms. Key Responsibilities:
- Ad Campaigns Optimization and Advertising Performance Analysis
- Analyze daily performance of paid advertising campaigns across:
Amazon Ads Google Ads TikTok Ads eBay Ads
- Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin
- Proactively identify trends, inefficiencies, and growth opportunities
- Investigate slow-moving products and suggest ways to improve sales
- Provide data-backed recommendations for campaign optimization and budget allocation
- Support ongoing campaign performance improvements through structured analysis
- Data Management, Data Analysis, and Reporting
- Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts
- Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.)
- Extract raw sales and advertising reports from: Ad platforms, Seller centers/merchant dashboards
- Clean, organize, and consolidate data from multiple sources
- Build and maintain performance reports (daily, weekly, monthly)
- Create dashboards and summary reports for management review
- Ensure data accuracy and consistency across platforms
- Improve existing reporting templates and develop new ones as needed
Required Qualifications
- Proven experience as an Ads Analyst, E-commerce Analyst, or similar role
- Hands-on experience managing or analyzing ads on:
Amazon Ads Google Ads TikTok Ads eBay Ads (Preferred experiences: Walmart Ads and Best Buy Ads)
- Strong understanding of e-commerce KPIs and paid advertising metrics
- Advanced Microsoft Excel skills
- Experience working with raw data exports from ad platforms and seller centers
- Strong attention to detail and data accuracy