Fractional CMO (Dental Industry) – Marketing Strategy & Growth
Job Description
We are a fast-growing accounting and tax strategy firm that specializes in helping dentists and high-income business owners reduce their tax liability and build wealth. We are looking for a Fractional CMO to help us refine and scale our marketing strategy specifically within the dental industry. This is a strategy-focused role (approx. 5 hours per week). We already have a social media manager who handles execution, so we are looking for someone who can provide high-level direction, campaign strategy, and growth planning. Our goal is to consistently generate qualified dentist leads each month and scale our marketing efforts.
Responsibilities
- Develop and refine marketing strategies to attract dentists and dental practice owners
- Create a scalable lead generation strategy (funnels, ads, partnerships, content direction)
- Guide and optimize Facebook/Instagram ad campaigns
- Help design and improve funnels inside GoHighLevel (GHL)
- Identify opportunities for dentist-specific marketing channels (events, webinars, partnerships, communities, etc.)
- Provide weekly strategic guidance and performance analysis
- Help us build a repeatable system to generate dentist leads monthly Requirements
- Proven experience as a CMO / Fractional CMO / Growth Strategist
- Experience marketing to the dental industry or healthcare professionals (strongly preferred)
- Strong experience with Facebook / Instagram Ads
- Experience building funnels and lead generation systems
- Familiarity with GoHighLevel (GHL)
- Ability to analyze data and adjust strategy for scaling
- Operations mindset – able to structure marketing systems Time Commitment
- Approximately 5 hours per week
- Strategy, planning, and review meetings Ideal Candidate You understand how to market to dentists, generate high-quality leads, and build a scalable marketing engine. You think strategically, focus on ROI, and know how to guide a team that handles execution. To Apply, Please Include
- Your experience working with dentists or healthcare professionals
- Examples of lead generation campaigns you've run
- Results you've achieved (CPL, lead volume, revenue impact)
- Your experience with Facebook Ads and GHL We are looking for someone who can help us scale our marketing to reach more dentists every month. Apply To this Job Apply To this Job