Lead Generation Specialist/ Demand Generation – EdTech /E-learning Industry
Location: North America (Remote) Experience: 5+ years Industry Focus: Digital Accessibility Candidate have exp in EdTech or e-learning industry We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts. The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation.
- Strong experience in
B2B SaaS lead generation / demand generation
- Deep familiarity with digital accessibility
or closely related compliance-driven domains (Good to have) This position will focus on:
- Net-new / white space accounts
- Underpenetrated industries
(healthcare, insurance, legal, publishing, etc.)
- High-intent and signal-based opportunities
(e.g., accessibility mandates, RFPs, compliance triggers) Key Responsibilities: White Space & Net-New Lead Generation Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:
- Geographies: Midwest, Northeast, Southeast U.S., and Canada
- Industries: Healthcare systems, mid-market insurance, legal/professional
- services, publishing & media, nonprofits, corporate HR/L&D teams
Required Exp :
- 5+ years in digital accessibility SaaS or services
- Should have exp in EdTech or e-learning industry
- Experience generating pipeline for SaaS platforms and accessibility services
- 5 to 10+ years in B2B lead generation or demand generation roles
- Skilled in CRM, prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft)
- Have worked in
accessibility SaaS, compliance SaaS, or closely related industries
- Understand how to generate
qualified pipeline (not just MQLs)
- Are comfortable working within
defined territory and account ownership models
- Can operate both strategically (campaign design) and tactically (execution)
If your profile matches, please do share a copy of your resume at gunjan.t@makonissoft,com at an earliest