Manager, External Communications – Reputation & Creative

Our Company We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do... The Manager, External Communications – Reputation & Creative will shape and amplify H&R Block’s external voice by driving creative storytelling, strengthening brand reputation, and connecting our services to real customer needs. You’ll lead integrated communications strategies across media, social, and owned channels in a fast-moving, high-visibility environment. Day to day, you'll... Develop and execute external communications strategies that elevate brand awareness and protect company reputation Lead creative communications efforts, including PR initiatives, announcements, and enterprise storytelling across formats (social, video, and digital content) Build and maintain strong relationships with media, reporters, and external partners Translate complex tax and financial topics into clear, engaging, channel-native content Partner cross-functionally to deliver integrated storytelling across owned, earned, and social channels Create and support content for campaigns, ensuring consistency with brand messaging and guidelines Monitor and evaluate brand reputation across channels, identifying risks and opportunities Optimize content and messaging using performance insights to improve reach, engagement, and clarity Guide response strategies during reputational or crisis moments in partnership with PR, Legal, and Customer teams Manage PR agencies and external partners, including workflow, prioritization, and performance Track and analyze campaign performance, ensuring alignment across paid, earned, and owned channels Perform other duties as assigned What you'll bring to the team... 7–10+ years of experience in communications, public relations, or related field Strong experience in media relations, storytelling, and integrated communications campaigns Proven ability to create engaging content across multiple channels and formats Ability to manage multiple priorities in a fast-paced environment with tight deadlines Strong written and verbal communication skills, including experience simplifying complex topics Collaborative mindset with the ability to influence cross-functional stakeholders It would be even better if you also had... Experience supporting consumer brands or financial services organizations Background working with PR or creative agencies Experience leveraging performance data or social insights to refine communications strategy Familiarity with reputation monitoring or social listening tools Why work for us Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com. Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $81,600.00 - $122,400.00/Yr. Sponsored Job #LI-Remote