Marketing & Admissions Coordinator
About the position Are you a high-energy, results-oriented professional who loves connecting with people and making a meaningful impact in the community? Independent is seeking a dynamic, self-starting Marketing and Admissions Coordinator to lead our growth efforts in the region. In this multi-faceted, hybrid role, you will be the face of our company. You will split your time between driving business development—building and maintaining vital partnerships with referral sources (such as senior centers, hospital discharge planners, elder law firms, and social workers)—and personally guiding new clients through the intake and admissions process. This is a fast-paced, on-the-road position that requires a team player who thrives under pressure, possesses exceptional communication skills, and is motivated by a base salary plus uncapped commission potential.
Responsibilities
- Establish & Maintain Partnerships: Proactively research, contact, and visit local referral sources (including healthcare professionals, hospital discharge planners, local VA clinics, elder law firms, and community organizations) to generate a steady stream of client referrals.
- Community Representation: Act as the primary brand ambassador for Independent at local healthcare events, senior expos, job fairs, and community gatherings.
- Collateral & Campaign Management: Coordinate with our internal marketing team to distribute brochures, flyers, and digital marketing materials that clearly highlight our non-medical home care services.
- Strategic Tracking: Maintain detailed records of outreach activities, referral sources, and follow-ups in the company's CRM system (Streak).
- New Client Intakes: Respond promptly to incoming inquiries and referrals, conducting initial telephone screenings and consults.
- In-Home Assessments: Travel locally to conduct comprehensive, compassionate, and compliant in-home client assessments and admissions.
- Plan of Care Coordination: Gather all necessary clinical and lifestyle documentation to build personalized, person-centered service plans.
- Seamless Handoff: Collaborate closely with regional scheduling coordinators and onboarding managers to ensure caregiver matching aligns perfectly with the client’s unique needs and schedule.
Requirements
- Self-Starter Mentality: High autonomy, strong work ethic, and the ability to organize your own daily calendar of marketing and client visits.
- Team-First Attitude: A collaborative spirit who communicates effectively with office administrative staff, schedulers, and regional management.
- Exceptional Communication: Natural ability to build immediate rapport, empathy, and trust with elderly clients, their families, and high-level medical professionals.
- Reliable Transportation: This position requires local travel across the county and region. A valid PA driver’s license, reliable personal vehicle, and active auto insurance are strictly required.
- Tech Savvy: Comfortable using scheduling software, database applications, and G-Suite tools (Google Drive, Docs, Sheets, and CRM tracking).
Nice-to-haves
- Prior experience in home care marketing, senior living sales, healthcare administration, or medical admissions is highly valued.
Benefits
- Health Care Stipend
- Mileage Reimbursement
- Paid Time Off (PTO)
- comprehensive on-the-job training