Marketing Manager – Client Accounting Services
Our Firm Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. We don’t just work with numbers—we work with people, building lasting relationships and delivering strategic solutions in accounting, assurance, tax, advisory, and private client services. At Sorren, we believe that success is a shared journey. Our culture fosters collaboration, innovation, and professional growth, ensuring that every team member has the support and opportunities they need to thrive. We offer a high-performing yet balanced work environment where career development and personal well-being go hand in hand. We’re committed to helping you grow, whether that means advancing your career, expanding your expertise, or achieving a fulfilling work-life balance. Because at Sorren, your success is our success. Your Journey Our team members support the firm by delivering timely, accurate work and maintaining clear communication. They take ownership of their development, seek feedback, and build strong relationships. By managing responsibilities effectively and aligning their efforts with firm values, they establish a foundation for long-term success and growth. All team members are expected to excel in Relationships, Communication, Quality Service, Operational Excellence, and Innovation & Growth, contributing to the firm’s success through collaboration, exceptional service, and continuous growth. Position Summary:
Key Responsibilities
Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team. Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies. Own HubSpot campaign setup, tracking, workflows, attribution, and reporting. Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI. Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation. Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points. Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences. Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content. Lead the development of case studies and client success stories. Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation. Ensure all materials align with firm brand standards and messaging.
Qualifications
Bachelor’s degree in marketing, communications, business, or related field. 5+ years of B2B marketing experience. Strong HubSpot and WordPress experience required. Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting. Experience in professional services, accounting, advisory or financial services preferred. Excellent writing, editing, communication, and project management skills. Ability to manage multiple campaigns and stakeholders at once. Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred. The compensation target for this role is $80,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Discretionary incentive compensation is based on firm, group, and individual performance. Why Choose Us? At Sorren, we’re invested in your growth—both personally and professionally. We’ll support you as you advance in your career while also giving you the flexibility to enjoy life outside of work. We believe balance fuels success, and we’ve designed our culture and benefits to reflect that. What We Offer*: Generous paid time off Comprehensive medical, dental, and vision coverage, plus life and disability insurance 401(k) retirement savings plan Paid holidays, including a firmwide winter break (December 24 – January 1) Paid parental leave (available after one year of service) Mentorship and career development programs CPA exam support to help you succeed on the path to licensure Firm-sponsored events and spontaneous team activities Celebrations to mark milestones like the end of busy season and the holidays *Benefits are available to full-time employees regularly scheduled to work at least 30 hours per week. © 2025 “Sorren” is the brand name under which Sorren CPAs, P.C. and Sorren, Inc. and its subsidiary entities provide professional services. Sorren CPAs P.C. and Sorren, Inc. and its subsidiary entities practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations, and professional standards. Sorren CPAs P.C. is a licensed independent CPA firm that provides attest services to its clients, and Sorren, Inc. and its subsidiary entities provide tax and business consulting services to their clients. Sorren, Inc. and its subsidiary entities are not licensed CPA firms.