Marketing Manager III

Job Title: Digital Marketing Manager Location: Remote/EST Hours Duration: 1 year with possible extension Must Haves:

• 7+ years progressive experience in digital marketing, digital A/B testing, campaign management and/or digital personalization
• Running a team building campaigns-web strategies-worked with personalization tools
• Working with stakeholder’s to figure out requirements and build out the campaign and work with analytics to build the tracker.

Role Summary/Purpose: The Digital Personalization Manager will drive business results and provide strategic guidance by leading the design, development and execution of personalization technology that delivers best in class customer experience.

• This role will support the development and refinement of digital journeys across the web and app world focusing on engaging consumers online throughout the customer life cycle.
• The Digital Personalization Manager will collaborate with cross functional stakeholders to identify use cases and enable targeting of key audience segments both on and offsite and lead Digital Personalization (Segmentation and Targeting) and Optimization (A/B, MVT website testing) efforts.

Essential Responsibilities:

• Translate digital product owner and customer data stakeholder requirements into implementation roadmaps and project plans for the website.
• Help to identify use case opportunities that drive user engagement.
• Prepare project status reports; make alterations in project plan as needed.
• Direct and monitor project activity across Business Platforms or Functions.
• Assist with or prepare project implementation steps and documentation as appropriate; ensures a smooth implementation of project; resolves problems.
• Provide training on marketing technologies as applicable.
• Facilitate launching of personalization campaigns, trouble shoots as needed and ensures successful campaign execution from start to finish.

Pay Range: $70 - $75 The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work. Remote Skills: A/B Testing, Business Activity Monitoring (BAM), Campaigns, Cross-Functional, Customer Experience, Customer Relations, Customer/Client Research, Documentation, Identify Issues, Internet Application, Marketing, Multiplatform/Cross-Platform, Online Marketing, Problem Solving Skills, Project Planning, Project Tracking, Status Reports, Team Building, Technical Delivery, Training/Teaching, Use Cases About the Company: Pinnacle Technical Resources