Marketing Specialist

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Marketing Specialist This position will define/refine campaign strategy across paid search and will be responsible for developing integrated digital campaign strategy, optimizing performance, and increasing conversion. This position will support efforts to optimize organic search traffic, collaborating with internal teams, external agencies and digital platforms to drive key projects and campaigns. Among the Essential Duties and Responsibilities include the following; Leverage a deep experience with marketing campaign management and analytics to drive successful integrated multi-channel campaigns to achieve maximum ROI. Lead digital campaign strategy for paid search and YouTube advertising campaigns, establishing best practices for campaign execution and performance optimization. Support team members and cross-functional teams to drive various initiatives that increase content engagement, awareness, and conversion. Build and maintain effective relationships with 3rd party digital partners and agencies, and use existing experience and knowledge to ensure vendor alignment. Manage campaign expenses to ensure budget alignment estimate monthly costs and reconcile discrepancies Optimize copy and landing pages for paid search engine marketing campaigns In-depth experience with bid management tools Ideal Experience: Experience in B2B digital marketing, demonstrating success through multiple digital channels, especially paid search, YouTube advertising and display. Work in a digital marketing agency and/or in a digital paid marketing capacity in a B2B organization is a plus. A good understanding of SEO best practices, including executing projects that drive growth in organic traffic. 3-5 years’ experience in digital marketing, including experience managing paid search and YouTube advertising. Possess strong project management skills, thriving in a dynamic and fast-paced environment with multiple initiatives and aggressive timelines to execute campaigns on time. Exceptional interpersonal skills to build and maintain key relationships with internal stakeholders and external vendors and agencies. Strong experience using performance metrics to drive marketing initiatives. Experience should include multi-channel attribution analysis, campaign/analytics tools such as Google Bachelor’s Degree in Business or Marketing, or related field. At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.