Paid Media Specialist
Responsible for leading the Paid Media area with a strategic focus and high standards from both technical and operational perspectives. Designs and implements high-impact paid strategies and campaigns for major clients. Accountable for maximizing advertising ROI, developing specialized talent, fostering continuous innovation, and ensuring operational excellence across all campaigns.
Key Responsibilities
Design and implement the area’s strategic vision, including new services, processes, talent development, and profitability. Lead and develop the Paid Media team, ensuring technical training and soft-skills growth, aligned with business objectives. Oversee proper execution of multichannel campaigns (Google Ads, Meta, DV360, Amazon, TikTok, etc.), maximizing performance and branding results within the assigned budget. Ensure technical quality, operational efficiency, and goal achievement for each campaign, including setup, monitoring, optimization, budget control, and ROI. Create and implement standardized and innovative processes, generating knowledge assets, efficient workflows, and scalable solutions. Prepare strategic and technical proposals for new business and existing clients, ensuring feasibility, profitability, and alignment with commercial objectives. Collaborate with internal teams and client stakeholders to deliver user-centric, integrated campaigns. Analyze campaign and audience data to generate insights and continuous, documented, and actionable optimization proposals for the client and team. Ensure ongoing training for the team and self, including certifications, internal/external training, and self-learning on platforms, trends, and tools. Record and document processes, learnings, activities, and results to ensure traceability, operational order, and area efficiency. Skills Focus on efficient execution, work quality, collaboration, and critical thinking. Self-management & time management: Prioritize tasks, meet deadlines, and stay focused. Critical thinking: Question assumptions, identify root causes, and propose improvements. Analytical ability: Read data and dashboards and draw useful operational conclusions. Quality orientation: Deliver right the first time. Proactive collaboration: Know when to ask for support and how to work across roles. Continuous learning: Stay current on tools, processes, technologies, and methodologies. Adaptability to change: Shift tools, teams, or priorities with agility. Documentation, discipline, and operational order: Log time, processes, learnings, and deliverables in ways that help others and follow company rules. Effective communication (written and verbal): Clearly communicate progress, issues, and results. Ownership mindset: Feel responsible for the end result, not just one’s own tasks. Required Education Bachelor’s degree in Advertising, Communications, Marketing, or a related field. Preferred: Master’s in Digital Marketing, Analytics, or Commercial Management. Experience 4+ years in roles related to branding and/or performance strategy and digital media buying (Google Ads, Bing Ads, DV360, CM, Search Ads 360, META—Facebook & Instagram, LinkedIn). Experience with reporting tools (Looker Studio). Experience with digital measurement tools, including Google Analytics 4, pixel configuration, and tagging. Strong ability to design branding and/or performance strategies. Intermediate–advanced English (able to read documentation and support global clients). Preferred experience in consulting, agencies, or client-service environments. Preferred Certifications Google Ads (Search, Display, Video, Shopping) Meta Blueprint Google Analytics 4 Certification Google Marketing Platform (DV360, CM360, SA360)