Paid Social Media Specialist
ABOUT THE COMPANY: Join ADDENDUM, a global software development and IT team augmentation firm focusing on fintech, banking, and telco industries. Experience tailored benefits, diverse projects with various tech stacks, and opportunities for growth, freedom, and responsibility you desire. ABOUT THE ROLE: Whether you're in the heart of Denver or anywhere else, you'll join forces with dedicated professionals in the digital marketing and social media sector, working on exciting projects focused on creative social media applications and performance-driven marketing campaigns across global platforms. WHAT YOU WILL BE DOING: Managing and optimizing paid media campaigns across Meta, TikTok, and Snapchat. Interpreting campaign performance data and translating insights into actionable recommendations for stakeholders. Collaborating with North America go-to-market teams to support upcoming campaigns and channel strategies. Working closely with external media agencies to plan, review, and optimize campaigns aligned with business objectives. Driving briefing, adaptation, translation, and localization of creative campaigns into audience-specific and channel-relevant assets. Coordinating with internal and external creative agencies regarding timelines, creative requirements, and campaign deliverables. Serving as the liaison between the marketing team and the creative studio to track asset adaptation progress and deliver finalized approved assets. Monitoring creative asset performance together with media agencies and sharing optimization recommendations with internal creative teams. Collaborating with the Global Brand team on large-scale campaigns and future creative toolkit development. BONUS POINTS: Experience managing social media budgets exceeding $1M annually. Previous agency experience. WHAT WE EXPECT: Entry-level experience in digital marketing, paid media, or campaign coordination. Strong hands-on expertise in paid media platforms, including Meta, TikTok, and Snapchat. Experience developing and optimizing direct-response campaigns focused on maximizing ROAS and CAC. Ability to independently manage responsibilities within scope while demonstrating ownership and adaptability. Strong analytical skills with the ability to interpret campaign performance data. Excellent communication and stakeholder management skills. Experience collaborating with agencies and cross-functional teams. Strong organizational skills and attention to detail. WHAT WE OFFER: Flexible work location: onsite in Denver or remote. Standard office-hour work schedule. Exposure to creative, fast-paced social media and digital marketing projects. Salary ranges are flexible and depend on your experience. At Addendum we believe in personalized benefits packages that cater to your unique passions. Tell us what drives you, and we'll craft a package accordingly. On top of that, here’s what’s in store automatically: Top Talent Collaboration: Join award-winning teams from different countries. Diverse, Challenging Projects: Break free from the ordinary with dynamic, stimulating work. Epic Team Events: Join us for summer and winter parties and online events. Learning & Development Opportunities: That new tech certificate is just around the corner. Special Celebrations: We love a good shindig for birthdays and project milestones. So, get your dancing shoes on and come join the fun! At ADDENDUM, we wholeheartedly reject all forms of discrimination, including but not limited to age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage, civil partnership, or any other protected category. We are committed to fostering a culture of equality and inclusion, where every individual has the opportunity to thrive.