Part-Time Account Strategist (Paid Media / PPC)
Company : Highway One Marketing Location : Remote (within U.S. Only) Hours : 15–20 hours per week Employment Type: Part-Time (W2) Compensation : Hourly, $30-$35/hour Growth Opportunity : Potential to transition into full-time role About Highway One Marketing Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients. We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.
About the Role
We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts. This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations. Who We're Looking For
- A strategic thinker who can also execute
- Someone who values clarity, structure, and measurable outcomes
- A marketer who uses AI as a tool—not as a substitute for original thought
- Strong communicator who can confidently contribute in client discussions
- Someone with a comfortable workspace (we are fully remote) and reliable internet access
Key Responsibilities
Execution (60%)
- Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
- Conduct keyword research, audience targeting, and campaign setup
- Write and test ad copy and creative variations
- Monitor performance and implement ongoing optimizations
Strategy (30%)
- Contribute to overall account strategy and campaign planning
- Identify opportunities for growth, efficiency, and testing
- Align campaign structure with client goals and KPIs
Reporting & Insights (10%)
- Analyze performance data and translate into clear recommendations
- Prepare reports and client-ready insights
Client & Team Collaboration
- Participate in 2–3 (avg) weekly meetings (internal + client calls)
- Present findings, recommendations, and performance updates
- Collaborate with team members across paid media and SEO
Required Qualifications
- 2–5+ years of hands-on paid media experience
- Proven experience managing campaigns in Google Ads, Meta Ads, LinkedIn Ads
- Strong understanding of campaign structure, bidding strategies, and optimization techniques
- Experience with Google Analytics 4 (GA4)
- Ability to interpret data and make actionable recommendations
- Comfortable in a client-facing role
Preferred Qualifications
- Experience with: Google Tag Manager, Data (Looker) Studio
- Familiarity with additional ad platforms (Reddit, TikTok, etc.)
- Exposure to SEO principles and collaboration with SEO teams
- Experience in one or more of the following industries: B2B SaaS, Ecommerce, Higher Ed / EdTech, Local service businesses, multi-location brands, Travel / hospitality
Additional Details
- Fully remote (U.S. only)
- References may be requested during the hiring process