Performance Marketing Manager (Paid Ads)
Role Overview America & Beyond is looking for a highly execution-focused Performance Marketing Manager to own and scale paid growth across Meta, Google, and TikTok Shop GMV Ads for our D2C ecommerce business. This is a high-ownership role for someone who understands ecommerce growth at scale, creative testing, attribution, and profitable customer acquisition. We are looking for a hands-on operator who can personally manage campaigns, identify growth opportunities quickly, and drive measurable business impact — not someone who only manages agencies or presents strategy decks. The ideal candidate thrives in a fast-paced D2C environment and understands the balance between aggressive scaling, profitability, inventory management, and brand growth. Ideal Candidate Mandatory 4-6+ years of hands-on performance marketing experience for D2C/ecommerce brands Strong fashion/apparel ecommerce experience is mandatory Strong hands-on expertise in: Meta Ads Google Ads TikTok Shop GMV Ads Experience managing $50K–$500K/month ad spend in the US market - This is mandatory Strong understanding of: attribution blended metrics ecommerce profitability scaling paid media profitably Experience with Shopify and GA4 is mandatory Experience with attribution tools such as Triple Whale, Northbeam, or Hyros is preferred Strong understanding of ecommerce funnels and customer behavior Strong creative instinct for fashion/lifestyle advertising Ability to move quickly, test aggressively, and make data-driven decisions
Key Responsibilities
Own and scale Meta Ads, Google Ads, and TikTok Shop GMV Ads end-to-end Personally manage campaign execution, optimization, testing, and scaling Manage and optimize monthly ad budgets efficiently Build and execute full-funnel paid acquisition strategies: Prospecting Retargeting Retention Drive profitable website revenue growth through improved: MER blended ROAS CAC CVR AOV Work closely with creative teams to: test hooks scale winning creatives improve CTR manage ad fatigue develop UGC-focused ad strategies Analyze daily performance data and identify scaling opportunities quickly Collaborate with merchandising, retention, and website teams to improve conversion and customer journey Align ad spend with inventory availability, bestselling SKUs, and operational constraints Manage landing page testing and conversion optimization initiatives Coordinate with agencies, freelancers, and creative partners where required Maintain clear daily/weekly reporting and forecasting Key Metrics You Will Own Paid Channel Revenue MER (Marketing Efficiency Ratio) Blended ROAS CAC / New Customer Acquisition Conversion Rate (CVR) Average Order Value (AOV) Contribution Margin Performance Landing Page Performance Creative Performance Metrics Work Setup Fully remote role Must be comfortable working in a fast-paced D2C environment Availability for overlap with India team and USA/EST working hours required Regular performance reviews and KPI accountability Culture Fit We are looking for someone with: Strong ownership mentality High accountability Fast execution Problem-solving mindset Commercial thinking Attention to detail Comfort operating in a fast-moving environment This role is best suited for someone who enjoys building, scaling, testing, and taking ownership of growth outcomes.