Product Management Lead, Growth
About Magic Eden & Dicey Magic Eden became one of the fastest-growing companies in crypto, building a category-defining NFT marketplace with deep crypto-native roots. We’re now building Dicey, a next-generation crypto casino and sportsbook platform targeting the $180B+ global gaming market. The Role Dicey is looking for a Product Management Lead, Growth to own and accelerate user growth across our crypto sportsbook and casino. You'll architect how we acquire, activate, and retain players, from referral systems and lifecycle programs to onboarding funnels, incentive design, and growth-driving product surfaces. This is a high-leverage role for an operator who has personally driven step-change growth at a high-velocity consumer startup and is ready to do it again. You won't be managing experts from afar, you'll be the senior IC writing specs, running experiments, and shipping growth features alongside engineering and design.
What You'll Do
Own growth strategy and roadmap: Define the multi-quarter vision spanning acquisition, activation, retention, and monetization. Make the prioritization calls on where to invest and what not to do. Build the experimentation engine: Stand up the tooling, decision frameworks, and analytics infrastructure needed to run a high-velocity testing program Drive acquisition surfaces: Lead the product side of referrals, partner integrations, paid landing pages, and viral loops. Partner closely with growth marketing on performance channels, SEO, and lifecycle. Crack the activation funnel: Obsess over wallet-based onboarding, FTD conversion, and first bet placement. Identify the highest-leverage moments and engineer step-change wins. Retain and re-engage: Design the systems and product surfaces, bonus engines, loyalty mechanics, lifecycle campaigns, that turn first-time depositors into repeat players. Set the data foundation: Define the funnel metrics, cohort retention curves, LTV/CAC, and dashboards that the broader team runs growth decisions off of. Execute at startup speed: Write your own specs, run your own SQL, and ship. You are a player-coach, not a manager-of-managers. What You Bring 6+ years of product management experience with at least 3 years focused on growth at a high-velocity consumer startup. You've personally owned a meaningful piece of a company's growth story — and can articulate exactly which experiments and product bets drove the curve. A proven growth toolkit: hands-on experience with referrals, lifecycle, onboarding funnels, incentive design, and experimentation infrastructure. You've shipped enough to know what actually moves the needle vs. what looks good in a deck. Raw analytical horsepower: you work directly with the data and don't wait for someone else to tell you what it says. A bias for execution: you're not a manager who hires expertise. You roll up your sleeves, write the PRD, and unblock engineering yourself. Bonus Points If You're a poker player, sports bettor, or have a serious personal passion for iGaming. This is the kind of product that's hard to build well if you don't love the space. Vegas trips, fantasy leagues, NFL spread modeling, we want to hear about it. You're crypto-native. You hold a wallet, you've used Web3 products, and you understand how on-chain identity and stablecoin rails change the consumer experience. You've shipped growth products in regulated or high-trust categories (fintech, real-money gaming, marketplaces with money flowing through them). What You Get A foundational seat in a 0-to-1 build of a category-defining product, with one of crypto's best-funded teams (Sequoia, Paradigm, Electric Capital, Lightspeed) Competitive base salary, equity, and token allocation Cash bonus eligibility tied to company performance Fully remote, flexible PTO Comprehensive health, dental, and vision plans Wellness and work-from-home allowance 401(k) for US employees