[Remote] Director of Marketing
Note: The job is a remote job and is open to candidates in USA. Tiger Tracks is one of the fastest-growing independent performance marketing agencies in the country, ranked #123 on the 2025 Inc. 5000. They are seeking a Director of Marketing to build a comprehensive marketing engine that will transform the agency into a leading brand for enterprise buyers, with responsibilities spanning content creation, SEO, paid acquisition, and team management.
Responsibilities
- Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team
- Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make Tiger Tracks the agency brand buyers trust
- Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders
- Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers
- Run Tiger Tracks' own paid programs on LinkedIn, Meta, and Google to drive qualified leads
- Own the website as a conversion engine, including messaging, CRO, and landing pages
- Build nurture sequences, gated assets, and re-engagement programs
- Own Tiger Tracks' presence at ShopTalk, Possible, Cannes Lions, and industry conferences
- Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors
Skills
- 7+ years in B2B marketing, with the majority spent at a performance or digital marketing agency
- You have personally built an agency's marketing engine: the content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads. Not inherited it. Built it
- Direct accountability for a marketing-sourced pipeline or lead-gen number as a named OKR or KPI
- Hands-on across four or more channels (content, paid, SEO, email, CRO, events, PR). You can go deep on each, not just delegate
- Experience managing a team of two to five or more (content writers, paid specialists, designers)
- You can point to specific, measurable results, for example: 'I built the content program that generated X leads per quarter' or 'I grew marketing-sourced pipeline from $Xm to $Ym.'
- AI-native. You use Claude, ChatGPT, or similar tools daily as part of your workflow
- Exceptional writer who ships fast and iterates weekly, not quarterly
- You have marketed a marketing agency specifically (you know how meta and how hard this is)
- Experience with Generative Engine Optimization (GEO) and AI Overviews
- A track record of building founder or executive thought leadership programs on LinkedIn
- Existing relationships with Digiday, AdWeek, Modern Retail, or similar trade press
- NYC-based or willing to travel to NYC monthly
Benefits
- Fully remote, always, with company-paid medical, dental, and vision
- Flexible time off
- 12 weeks paid parental leave
- Bi-annual performance bonuses
- 401(k) with salary matching
- Paid company summits
- A company-sponsored computer and real investment in your growth
Company Overview