REMOTE: Ecommerce Email Marketing, CRM & Retention Manager
Title - Ecommerce Email Marketing, CRM & Retention Manager Location: Remote (U.S.) or In-Office in Boca Raton / Delray Beach, FL Job Type: Full-Time Experience Required: Minimum 5 Years
About the Role
We are a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale our lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives. Our brand operates in a fast-paced, high-growth ecommerce environment , and we are looking for a high-performing individual who thrives in a results-driven setting . The ideal candidate is highly organized, able to manage multiple priorities simultaneously, and consistently delivers high-quality work under tight timelines. This role requires someone who can combine strategic thinking with hands-on execution , while also helping coordinate cross-functional teams across marketing, creative, and ecommerce to ensure campaigns launch successfully and on schedule. The position is open to remote candidates based in the United States , with the option to work in-office in Boca Raton / Delray Beach, Florida for local candidates. Key ResponsibilitiesLifecycle & Retention Strategy
- Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value.
- Identify opportunities to improve engagement, repeat purchase rate, and retention metrics
.
- Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels
. Email Marketing Management
- Own and manage the end-to-end email marketing program
, including campaign planning, segmentation, automation, and performance optimization.
- Manage a high-volume promotional campaign calendar
, including product launches, seasonal campaigns, and key ecommerce events.
- Build and optimize automated flows including:
- Welcome series
- Abandoned cart
- Browse abandonment
- Post-purchase flows
- Win-back campaigns
- VIP / loyalty campaigns
CRM & Customer Segmentation
- Manage and maintain the Klaviyo CRM platform and customer database
.
- Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement.
- Implement personalization strategies to improve campaign performance and customer experience.
Data, Testing & Optimization
- Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value
.
- Run A/B testing across campaigns and automations to continuously improve performance.
- Provide data-driven insights and recommendations to improve lifecycle marketing results.
Cross-Functional Leadership
- Help oversee the execution of campaigns across multiple teams
, including creative, ecommerce, and marketing.
- Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals
.
- Act as a key stakeholder in campaign planning and promotional calendars
.
Requirements
- Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing.
- Proven experience managing email marketing programs for ecommerce brands
.
- Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting.
- Ability to manage multiple projects simultaneously in a fast-paced environment
.
- Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines
.
- Strong analytical mindset with the ability to interpret marketing performance data and metrics
.
- Excellent communication, organization, and project management skills.
Preferred Qualifications
- Experience working with direct-to-consumer ecommerce brands
.
- Experience in fashion, jewelry, accessories, or lifestyle brands
.
- Experience managing large email subscriber lists and high-volume campaign calendars
.
- Familiarity with SMS marke