[Remote] Marketing Manager, Demand Generation
Note: The job is a remote job and is open to candidates in USA. Quorum is the leading provider of workflow software and information services for government affairs professionals globally. They are seeking a remote Marketing Manager for Demand Generation who will be responsible for designing and executing account-based marketing programs to drive demand and accelerate sales pipeline for high-value target accounts.
Responsibilities
- ABM Campaign Architecture: Design and execute insight-driven ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts, utilizing tools like 6Sense, LinkedIn Campaign Manager, and custom landing page experiences
- Sales Alignment & Co-Selling: Partner closely with sales leadership to align Go-To-Market (GTM) strategies, prioritize target accounts, and co-create high-impact outreach sequences and plays that engage buying committees
- Integrated Orchestration: Plan and run full-funnel integrated campaigns—including targeted email, exclusive events, digital advertising, content syndication, and webinars—tailored to strategic personas across the enterprise buying cycle
- Data-Driven Accountability: Monitor, optimize, and report on full-funnel metrics and pipeline impact, tracking conversion rates and revenue attribution via Salesforce, Marketo, and dedicated dashboards
- AI-Forward Scaling: Architect and leverage AI-powered automation workflows (using tools like Zapier, Make.com, or LLM APIs) to scale hyper-personalization, prioritization, and multi-threaded outreach efficiently and securely
- Upmarket Innovation: Pilot and optimize advanced upmarket tactics, including predictive modeling, buyer intent data workflows, and multi-threaded enterprise outreach
- High-Value Content Creation: Collaborate with product marketing and subject matter experts (SMEs) to develop compelling, tailored content—such as emails, microsites, and thought leadership pieces—that resonate with C-level decision-makers
- Government Sector Strategy: Maintain, manage, and refine custom ABM motions specifically tailored to the unique constraints, cycles, and compliance standards of governmental prospects
- Vendor Performance Management: Manage agency and external vendor relationships supporting ABM, content generation, and paid media programs to maximize ROI
Skills
- 4+ years of experience in B2B demand generation, with at least 1 year dedicated to successfully launching and running ABM programs
- Proven track record working with CRM and marketing automation platforms like Salesforce and Marketo (or HubSpot), alongside specialized ABM platforms such as 6Sense, Terminus, or Demandbase
- Exceptional written and verbal communication skills, with a natural ability to translate complex product capabilities into high-value messaging that commands the attention of executive and C-suite audiences
- Master at cross-functional influence, seamlessly bridging the gap between sales, operations, and product marketing teams to execute unified campaigns
- Passion for operational efficiency and are comfortable managing automated workflows to scale messaging and data orchestration
- Strong understanding of enterprise SaaS buying cycles, multi-stakeholder selling environments, and vertical campaign strategies—ideally within government, finance, or healthcare sectors
Benefits
- Flexible Paid Time Off
- Paid Company holidays plus additional company-wide days off for team members to rest and recharge
- Four Day Weekends for President’s Day, Memorial Day, and Labor Day
- Free Subscription to LinkedIn Learning to support professional development
- Invest in Yourself Days - one designated day per quarter dedicated to your professional development!
- Work from Home Reimbursement for home office support
- 401k match
- Health & Financial Wellbeing support
- Choice of trans-inclusive medical, dental, and vision insurance plan options
- Virtual and in-person team events
- Inclusion & Diversity Affinity Groups to support belonging
- Paid 12 weeks off for parental leave
Company Overview