[Remote] Performance Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Confidential Jobs is seeking a Performance Marketing Manager to lead paid media programs for a portfolio of eCommerce brands. The role emphasizes data-driven decision-making and continuous improvement across various digital channels, requiring strong analytical skills and the ability to drive measurable impact.
Responsibilities
- Own daily management and in-platform execution across Google Ads, Microsoft Ads, and Meta — with a strong emphasis on Shopping campaigns, Performance Max, and product feed optimization
- Drive paid social execution across Meta Ads Manager, including prospecting and retargeting strategies aligned to full-funnel business objectives
- Contribute to cross-channel media strategy, identifying budget allocation opportunities, structural improvements, and performance levers that drive profitability
- Design, execute, and analyze A/B tests; maintain a rigorous testing cadence and document learnings for continuous improvement
- Leverage AI-powered tools and workflows: LLMs, automation platforms, and smart bidding frameworks to improve operational efficiency, surface insights faster, and accelerate decision-making
- Build and maintain reporting that translates campaign data into clear, executive-ready narratives; communicate findings to both technical peers and senior stakeholders
- Partner cross-functionally with Brand, Analytics, Merchandising and other teams on strategic planning initiatives
- Stay current on industry trends, algorithm changes, and emerging AI applications in paid media; proactively surface opportunities to the broader team
- Cultivate relationships with media partners to access competitive insights, betas, and co-marketing opportunities
Skills
- 5+ years of hands-on paid media experience, with a solid track record in eCommerce environments managing large product catalogs
- Advanced proficiency in Google Ads and Microsoft Ads, with deep knowledge of Shopping Ads, feed-based campaign structures, and smart bidding strategies
- Solid paid social experience operating within Meta Ads Manager; experience with TikTok, Pinterest, or other emerging platforms is a plus
- Demonstrated ability to integrate AI tools into marketing workflows to streamline processes, including for ad copy generation, performance analysis, reporting automation, etc
- Comfort using LLMs (e.g., ChatGPT, Claude, Gemini) as a regular part of day-to-day work, not just experimentation
- Proficiency in web analytics platforms (Google Analytics / GA4 required); experience with BI tools such as Power BI or Looker is a plus
- Advanced Excel and PowerPoint skills for reporting, analysis, and executive presentations
- Exceptional organizational skills and attention to detail; ability to manage multiple brand programs simultaneously without dropping the ball
- A curious, proactive mindset - you don't wait to be told what to analyze; you go find the story in the data
- Experience with TikTok, Pinterest, or other emerging platforms is a plus
- Experience with BI tools such as Power BI or Looker is a plus
Benefits
- Annual Discretionary Bonus: eligible for 10% of base salary.
Company Overview