[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Fridays Health is a high-growth telehealth platform focused on delivering clinician-guided care. They are seeking a Social Media Manager to develop and execute a social strategy that engages audiences and builds community while ensuring compliance with healthcare regulations.

Responsibilities

• Own the social strategy across all business units and platforms
• Plan, produce, and publish a steady cadence of short-form video, graphics, and copy
• Spot the format, sound, or moment early, and move fast enough to capitalize on it
• Be in the comments and DMs, replying with personality and building a community
• Build and run the content calendar, ensuring timely and on-brand posts
• Identify, brief, and coordinate creators and partners to extend reach and authenticity
• Track important metrics and adjust content strategy based on data insights
• Partner with cross-functional teams to ensure accuracy, compliance, and brand alignment
• Maintain brand guidelines and healthcare advertising/compliance standards across posts

Skills

• 3+ years running social for a brand — ideally fast-paced D2C, subscription, or healthcare/wellness
• You've made things go viral (or close), and you can point to the posts and the numbers behind them
• You've briefed creators or influencers to produce UGC at scale, and you know what makes a brief turn into content that performs
• You make scroll-stopping short-form video and graphics yourself
• Fluent in Canva, CapCut, Adobe, and native editors
• You understand why something works — the hook, the pacing, the trend, the aesthetic — not just that it did
• Deep, current knowledge of Instagram and TikTok, an eye on emerging platforms, and comfort with scheduling/analytics tools (Sprout, Later, Hootsuite, or similar)
• You can tie a chaotic-good meme back to a real business outcome and defend it in a meeting
• You'll take big swings, and you'll know which jokes a healthcare brand can and can't make
• Southern California based. Great for in-person shoots with the founders — but truly not required for the right person
• You're happy being a face of the brand, not just the hands behind it
• Show us the post you're proudest of and tell us why it worked

Company Overview