[Remote] Strategy & Analytics Lead (Automotive)
Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Strategy & Analytics Lead to help their Automotive division leverage data to drive smarter marketing decisions and improve business outcomes for dealerships.
Responsibilities
- Act as a trusted advisor to both internal teams and dealership partners
- Lead discovery conversations to uncover performance gaps and growth opportunities
- Translate complex datasets into clear, executive-level insights and recommendations
- Find the story in the data—not just report on it
- Analyze and connect data across: GA4 (digital behavior), CRM systems (sales pipeline & outcomes), Inventory & sales data, Market demand and share trends
- Identify where marketing performance and actual sales are out of sync—and close the gap
- Turn fragmented data into a cohesive, actionable strategy
- Own and optimize GA4 implementations (events, conversions, attribution)
- Run reports, interpret trends, and extract meaningful insights
- Diagnose and resolve tracking or attribution issues
- Ensure accuracy and integrity across platforms
- Partner closely with sales teams to shape strategy—not just support it
- Participate in client conversations and influence decision-making with confidence
- Help position digital solutions based on real business needs and data-backed opportunities
- Identify opportunities to improve marketing efficiency and business performance
- Support client retention and expansion through strategic insight
- Drive measurable impact—not just analysis
Skills
- Bachelor's degree or equivalent experience
- 3+ years in analytics, strategy, consulting, or related roles
- Strong experience working in data-rich, decision-driven environments
- Advanced experience with Google Analytics 4 (GA4)
- Strong proficiency in Excel/Google Sheets and PowerPoint
- Experience working with CRM systems and attribution platforms
- Automotive experience is a plus—but not required
- Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus
Benefits
- Comprehensive Health, Dental, and Vision coverage
- 401(k) with company support
- Market-leading Unlimited PTO (Managed Time Off)
- Career growth in a high-impact, high-visibility role
Company Overview
- USA TODAY Co., Inc. It was founded in 1906, and is headquartered in New York, NY, US, with a workforce of 10001+ employees. Its website is https://www.usatodayco.com/.