[Remote] VP, Marketing Operations and Agentic AI Systems
Note: The job is a remote job and is open to candidates in USA. Sidetrade is an AI company on a mission to revolutionize the way enterprises unlock value from their customers. As the VP of Marketing Operations and Agentic AI Systems, you will manage the martech stack and lead the strategy for AI-driven marketing operations, ensuring accountability for measurable business outcomes.
Responsibilities
- Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level
- Set the standard for what constitutes a production-grade agent at Sidetrade: Evaluation suites, guardrails, observability, and retirement criteria
- Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue
- Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen
- Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better
- Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team
- Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate
- Report the performance of the agentic layer monthly to the exec team and quarterly to the board
- Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers
- Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump
- Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value
- Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment
- Provide enablement to marketing and sales users in collaboration with the department leaders
- Hire, develop, and retain a team of marketing engineers and operations specialists
- Define roles, set standards, and create a culture of measurement and continuous improvement
- Partner with Product and Engineering leadership to align shared infrastructure and tooling
Skills
- 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations
- Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count
- Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale
- Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits
- Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently
- Track record of board-level reporting on marketing technology performance and ROI
- Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences
Benefits
- Competitive executive compensation package including base salary and performance incentives.
- Hybrid work model: a flexible mix of in-office and remote days.
- Health & wellness: medical coverage, life insurance, and wellness programs.
- Generous paid leave plus public holidays.
- Learning, mentorship, and career advancement support at exec level.
- Active Social Club with regular team events across our international offices.
Company Overview