[Remote] VP of Marketing

Note: The job is a remote job and is open to candidates in USA. Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. They are seeking a strategic, hands-on VP of Marketing to own the full marketing function as they scale, focusing on pipeline generation and brand building.

Responsibilities

• Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions
• Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators
• Own buyer personas, competitive intelligence, and win/loss analysis
• Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle
• Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display
• Own buying committee mapping and coordinate outreach tightly with the VP Sales
• Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up
• Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions
• Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn
• Ensure brand consistency across both motions and create the 'Brand Transition Kit' for franchise network rollouts
• Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research
• Continuously identify opportunities to use AI to drive efficiency
• Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end
• Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

Skills

• 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
• Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
• Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
• Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
• Has built or scaled a PR and thought leadership program in a vertical market
• Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
• QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

Company Overview