Senior PPC Specialist
Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that! We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives.
Key Responsibilities
- Strategy & Planning
- Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
- Size opportunities and forecast ROI for campaign initiatives
- Create effective account structures and roadmaps for performance improvement
Execution & Optimization
- Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
- Drive continuous improvement in CTR, CVR, ROAS, and impression share
- Optimize budget allocation and implement new platform features
Analysis & Insight (about 15% of your time)
- Use GA4 and Looker to identify performance trends and actionable insights
- Translate complex data into compelling narratives for senior leadership
- Develop reporting that highlights key metrics and opportunities
Collaboration & Innovation (about 10% of your time)
- Partner with Creative on ad copy and visual concepts
- Coach junior team members on PPC best practices
- Recommend new tools, betas, and channels worth piloting
Qualifications
- 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
- Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
- Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments
- Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
- Growth mindset with a commitment to iteration, documentation, and knowledge sharing
- Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
- Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
Bonus Skills
- Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)
- Proficiency with Microsoft Advertising platform and strategies
- Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)
- Experience with marketing automation platforms and CRM integration
- Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)
What We Offer
- Collaborative and innovative work environment
- Opportunity to work with diverse clients
- Work methodology that involves not letting clients take command of the creative process (rare, huh?)
- Career advancement pathways
If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!