Social Media Content Spec
The American Academy of Pediatrics (AAP) is seeking a Social Media Content Specialist to create engaging video-based content for their social media accounts. The role involves coordinating with influencers, monitoring social media interactions, and analyzing performance metrics to enhance community engagement.
Responsibilities
- Draft social media content for posts with a primary focus on video content on Instagram, TikTok, and YouTube
- Coordinate with video production colleagues on scheduling, video filming logistics, and content management
- Assist supervisor in supporting relationships with AAP’s pediatrician influencers by coordinating videos, monitoring content to engage with, and planning additional activities such as Instagram takeovers and Q&A’s
- Actively monitor and moderate social media conversations to ensure a positive and respectful environment
- Support with the implementation of proactive and responsive communications by coordinating content with social media influencers that advance the strategic priorities of the department
- Identify trends and topics mentioned by the community and adapt content accordingly
- Create and edit simple graphics and videos using tools like Canva and CapCut
- Work with team members to strategize on ways to support growth and engagement through video content on various social media platforms
- Write and disseminate a newsletter for AAP pediatrician influencers
- Leverage proactive and reactive social media opportunities to advance accurate vaccine information
- Ensure brand voice and tone are maintained across all social media platforms
- Stay current with social media trends, algorithms, and best practices and recommend opportunities for enhancement to social media outreach and activities
- Track and analyze key metrics to measure the success of community management efforts
- Identify trends and insights to inform future strategies and initiatives
- Provide regular reports on community performance to stakeholders
- Attend team meetings and contribute to discussions on social media campaign strategies
- Perform other duties as assigned
Skills
- Bachelor's degree in communications, digital marketing, or related discipline or an equivalent combination of relevant education and work experience required
- At least one year related experience contributing to social media accounts, including the development, execution, and analysis of video-based social media content and use of tools and platforms to track and assess social media efficacy
- Must be able to develop creative and engaging content for various online platforms and varying audiences
- Manage multiple priorities simultaneously
- Respond quickly to time-sensitive matters
- Take initiative
- Work both independently and as part of a team
- Moderate conflict
- Collaborate effectively with various internal and external constituents
- Contribute to fostering an inclusive culture where everyone feels valued and respected
- Strong technical acumen essential with proficiency in MS Office, core social media platforms, and the ability to learn and apply new and trending technology platforms
- Excellent project management, organizational, diplomacy, interpersonal, analytical, and critical thinking skills required
- Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians' availability
- Experience using Canva, CapCut, or similar programs to create consistent and engaging visuals and editing videos for social media preferred
- Experience in digital marketing and working in a public relations firm or non-profit medical association a plus
- Experience with Canva, video editing tools, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., WebEx Teams) preferred
Benefits
- Healthcare and retirement savings plans
- Hybrid work environment of 40% of work time in the office per month
- A comprehensive benefits package
Company Overview