Social Media Manager — Multi-Brand Portfolio (Organic Social)

The work We're a performance marketing agency based in Southern California, hiring a social media manager to own organic social across 5–6 client accounts. Our portfolio is consumer-focused — think beauty, apparel, health & wellness, pet, food, outdoor, and baby care. Each brand has its own voice, audience, and goals, so this role is for someone who can switch gears across very different brands without losing the plot on any of them. This is organic only — no paid social. You'll work alongside a separate paid media team, but your scope is content, community, and reporting. What you'll do Own content calendars across 5–6 brand accounts (primary platforms: Instagram, Facebook, TikTok, LinkedIn, and X — mix varies by brand) Create content yourself — short-form video, UGC-style content, in-feed posts, Stories, and Reels. You're comfortable shooting on a phone, editing in CapCut or similar, and producing native content that doesn't need a full production cycle Write captions and on-platform copy that match each brand's voice Brief our internal creative team on higher-production assets — branded graphics, motion design, photoshoots — and review work before publish Schedule and publish content using our social management stack Manage community engagement: respond to comments and DMs, escalate sensitive issues, flag UGC worth amplifying Stay on top of trends and bring a clear point of view on what's worth jumping on (and what isn't) Report monthly on what worked, what didn't, and what we're changing Join client calls as needed — typically 1–2 touchpoints per account per month Who you are 3+ years managing social media for brands, ideally agency-side or across multiple brands simultaneously Native fluency across Instagram, Facebook, TikTok, LinkedIn, and X — you understand what works (and what doesn't) on each Hands-on content creator — you can shoot, edit, and produce native and UGC-style content yourself. Comfort on-camera is a plus but not required; sourcing and directing talent works too Strong writer — you can shift voice between brands and write copy that doesn't feel like it came from a brand Organized operator — managing 5–6 accounts requires real systems and discipline; you've done it before Analytical — you can read native analytics, identify what's working, and translate it for a non-marketer client Trend-literate without being chronically online to the point of losing taste Self-directed — you don't need daily check-ins, but you communicate proactively when something needs input or escalation Bonus points Experience with consumer brands in beauty, outdoor, health & wellness, apparel, food, or pet categories Familiarity with Sprout Social, Later, Hootsuite, or similar scheduling tools Experience working in ClickUp or a similar project management system A point of view on AI in social workflows