Sr. Marketing Analyst

Overview: Are you ready to make a difference in the world of consumer finance? At Attain Finance, we bring over 50 years of expertise in providing credit solutions across the U.S. and Canada. Our deep roots in the financial industry have empowered us to develop convenient, easily accessible financial services that meet our customers' growing needs. As our Sr. Marketing Analyst, you'll be the analytical powerhouse behind our customer acquisition efforts, monitoring campaign performance and delivering optimization recommendations that shape marketing investments and strategies. You'll dive deep into complex datasets, emerging as the trusted expert for turning raw data into clear, actionable insights that propel our personal loan business forward. Responsibilities: What you will be doing:

• Lead campaign performance analysis: Serve as the definitive source of truth for all marketing campaigns, rigorously evaluating effectiveness across conversion funnels, channel attribution, and customer lifetime value (CLV) to identify high-impact opportunities.
• Develop Modeling and Attribution Frameworks: Spearhead the creation of robust models, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), to precisely attribute customer acquisitions and inform data-backed investment decisions.
• Generate Reporting and Insights: Deliver compelling, data-supported interpretations and recommendations, crafting intuitive reports and presentations that demystify complex findings for stakeholders at all levels.
• Build Automated Dashboards: Design and maintain dynamic, self-service dashboards using advanced visualization tools, iterating based on input from cross-functional partners like risk, operations, finance, and marketing teams.
• Support Data Infrastructure: Collaborate closely with Data Engineering to ensure seamless, high-quality data pipelines that enable scalable analysis and integration with key systems.

Qualifications: What you should have:

• Bachelor's degree in Marketing, Finance, Statistics, Analytics, or a related field.
• 3+ years of hands-on experience in marketing analytics, ideally within financial services or consumer lending.
• Deep familiarity with core customer acquisition channels (e.g., direct mail, organic search, PPC, affiliate, email) and proven ability to craft effective strategies.
• Proficiency in SQL on for data querying, manipulation, and automation; expertise in data visualization tools like Sigma, Looker, or Tableau. Python experience is a plus.
• Advanced analytical capabilities, including regression analysis, cohort analysis, and predictive modeling.
• Demonstrated mastery of MMM and MTA methodologies to guide strategic investment decisions.
• Exceptional communication skills, with a knack for translating technical concepts into accessible narratives for non-technical audiences and executives.
• Knowledge of data warehouse design, development, and best practices.
• Thrives in ambiguity, experimenting with innovative approaches to solve ill-defined problems.
• Track record of influencing senior stakeholders and building strong cross-functional relationships.
• Comfort working in a fast-paced, matrixed organization, with multiple stakeholders across time zones.

Base Salary: $85,000 - $102,000 The base salary range represents the low and high end of the anticipated salary range for this position based on the U.S. average. The actual base salary offered for this full-time position will be determined by various factors, including but not limited to, location, skills, knowledge, competencies, and experience. All full-time salaried employees are eligible for the following benefits, starting on day one: Flexible Paid Time Off Program, Medical, Dental, Vision, Life Insurance, Disability, and other voluntary coverages. You will also be eligible to participate in our 401k program, starting on the first of the month following 30 days of employment with a company match. This employer participates in E-Verify for US-based hires. EEO Statement: Attain Finanace supports Equal Employment Opportunity. Attain (dba Cash Money®, LendDirect®, Heights Finance, Southern Finance, Covington Credit, Quick Credit, and First Heritage Credit) is committed to a policy of providing equal employment opportunity to all qualified employees and applicants. This commitment is reflected in all aspects of our daily operations. We do not discriminate on the basis of race, color, sex, religion, national origin, marital status, age, disability, veteran status, or genetic information in any personnel practice, including recruitment, hiring, training, compensation, promotion, and discipline. Additionally, we do not discriminate based on any other characteristic protected by applicable state/provincial or local law where a particular employee works. In addition, it is the policy of Attain to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by fede