UX Strategy Specialist

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. Join Our Mission Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. The Impact You Will Make: The Risepoint UX/UI Team is a diverse group of technical, creative, and strategic subject matter experts, working to design, deliver, and optimize student experiences that drive engagement, leads, and applications and grow enrollments. Our team is highly collaborative, driven to get results, and focused on positive outcomes for our partners by delivering optimized web experiences that align with organizational, departmental, and team goals. As a member of Risepoint’s UX/UI Team, this role will join a growing team of UX Strategy Specialists, work directly with the Senior UX Strategy Manager, collaborate with UX designers, content administrators, SEO analysts, integrated marketing managers, among other cross-organizational stakeholders throughout the company. This role will make an impact by providing strategic UX optimization support while advancing Risepoint’s digital footprint and performance for our paid media landing pages and organic website experiences. The UX Strategy Specialist is someone who can easily create quality digital content experiences while also being able to identify digital assets and spaces that present opportunities for optimization. This individual is a self-starter, intellectually curious, detail-oriented, and creative problem solver who enjoys a challenge but knows when to speak up and ask questions. If you enjoy tackling big-picture projects and are not afraid to dig into the intricacies of improving and executing digital marketing strategies, we’d love you to join our team! What You Will Do: Strategic Planning -Develop UX strategies that support overall Risepoint business goals and user experience best practices across all digital assets. Support UX strategy efforts pertaining to website optimization by collaborating with product managers, designers, and developers to integrate UX best practices into project plans. UX Design Strategy- Contribute to defining UX guidelines and standards are followed to ensure consistency across digital platforms. And advocate for user-centered design principles across the organization. Translate insights into actionable recommendations for improving the user experience across the entire landscape of Risepoint’s digital assets and web component libraries. Cross-Functional Collaboration and Support -Work closely with the UX Design and Content Administration teams to optimize existing site templates or create net-new web templates that align with the testing/optimization learns to improve user experience and content engagement. Work with the copywriting and content administration teams to ensure templates and UX strategy are being adhered to when executing web optimization projects and initiatives. Provide assistance and support to other UX Strategy team members and senior manager for optimization and launch projects as needed. Experience That Matters Most: Minimum of a Bachelor’s degree in Design, Psychology, Human-Computer Interaction, Communications, Marketing, or a related field. Minimum 2-3 years in UX strategy, design or related roles Knowledge of UX/CRO best practices and demonstrated success improving UX, engagement, lead gen, and conversion Comfortable working with analytics platforms (Adobe Analytics, Google Analytics or similar) Proficiency using digital content management tools and platforms-CMS, CRM systems (i.e. WordPress, Drupal etc.) Experience That’s Great to Have: Excellent written and verbal communication skills and work collaboratively with others Demonstrates critical thinking and problem solving Ability to manage their own schedule and projects while adhering to various deadlines Strong quantitative skills and analytical abilities #LI-AD1 Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.