YouTube Content Manager
Dripify is a pioneering, remote-first IT product company specializing in outreach automation products. Our platform empowers businesses by revolutionizing hiring, sales, and marketing communication processes, making interactions more efficient and seamless. Product — dripify.com Dripify is entering a new stage of growth — and content is one of the core drivers of our brand, our demand generation, and our category creation. We’re looking for a YouTube Content Manager who will manage Dripify content creation: YouTube as a primary brand awareness + inbound lead generation channel, lead-gen webinars, and a unified content system that compounds over time. This role is strategic + operational. You’ll set the vision, orchestrate the end-to-end video content creation process, balancing hands-on execution with the effective management of inhouse team, external agencies, and run a high-output, high-quality content engine across video channels. You will partner closely with Content Lead, Marketing, Product, and Sales to drive measurable impact and build a successful YouTube presence from the ground up. This is a remote-first, high-impact role with cross-functional visibility and direct influence on pipeline, activation, and category leadership. Requirements 3–5+ years of experience in content marketing/editorial/brand content roles with a primary focus on YouTube and video content creation. 2+ years in B2B SaaS (fast-growing and/or product-led is a strong advantage). Proven ability to orchestrate the end-to-end content creation process, balancing hands-on execution with the effective management of external agencies and vendors. Strong creativity-first mindset with the ability to develop fresh, standout concepts that cut through noise. Proven ability to build and execute content strategies that drive measurable outcomes (pipeline, activation, organic growth). Strong research and analytical skills to identify trends, build hypotheses, and optimize content. Hands-on experience connecting video content to the inbound lead generation flow. Clear YouTube competence: series-based thinking, hooks, retention, packaging (title/thumbnail), production workflows, repurposing. Hands-on experience creating, hosting, or producing webinars and video content. Strong project management: cadence, prioritization, systems, quality gates, delivery without sacrificing creativity. English B2 or higher
Responsibilities
Video Content strategy & systems: Own Dripify’s YouTube and video content strategy and execution roadmap aligned with marketing and product goals. Build a scalable video content operating system: script briefs, production workflows, QA, planning cadence, and SOPs. YouTube (brand awareness + lead gen): Manage YouTube as a growth channel: define pillars, formats, series, and production workflow. Own YouTube performance: packaging (titles/thumbnails), retention, watch time, CTR, and conversion into lead capture. Orchestrate the end-to-end video content creation process, balancing hands-on execution with the effective management of external agencies and vendors. Webinars (lead generation engine): Launch and scale lead-gen webinars: topic selection, speaker strategy, landing pages, promotion, attendance, follow-up, sales handoff. Build repeatable webinar-to-content repurposing pipelines (clips, YouTube Shorts, and video assets for email/sales). Inbound lead generation flow: Architect and optimize video-content-driven inbound journeys: video → LP → capture → nurture → MQL/SQL. Drive CTA strategy within videos and webinars to maximize conversion rates. Team management & cross-functional collaboration: Manage and scale external agencies and vendors (video editors, designers, motion/video creators). Ensure brand voice, messaging, and tone are consistent, differentiated, and high-quality across all video and visual touchpoints. Collaborate with Sales to create and improve video-based sales enablement content (e.g., video case studies, product walkthroughs). Work with Product to translate features into clear, compelling messaging across video and webinar channels. Analytics & optimization: Build dashboards to track YouTube and video content performance and make data-driven decisions (double down vs deprioritize). Run video content experiments: hypothesis → test → learn → scale. Would be a plus Experience producing or directing live-action videos (shoot planning, on-camera direction, scripting for real people). Experience partnering with influencers/ambassadors/industry spokespeople for co-created content. Experience building automation workflows in Make.com, n8n, etc. Hands-on experience building AI-assisted content systems (LLMs, AI writing tools, AI research workflows) that increase output without sacrificing quality, brand voice, or factual accuracy. Experience working with HubSpot, GA4, Similarweb, Ahrefs, SpyFu, TubeBuddy, or vidIQ (or equivalents). Strong interest in sales, growth, entrepreneurship, and creator-style content. Work conditions 24 days of paid vacation per year to recharge and relax. 10 days of paid sick leave. All national holidays are applicable in Ukraine. Educational opportunities. Compensation budget for medical expenses (EUR 400/year) and hobby/sport expenses (EUR 300/year) Generous budget for birthdays and anniversaries. Online and offline team events. Hiring process: ✅Portfolio review — ✅Recruiter interview — ✅Test task — ✅Interview with CEO — ✅Reference check — ✅Offer