Brand Ambassador – Cannabis Educator & Product Specialist

Brand Ambassador – Cannabis Educator & Product Specialist

Company Description

Higher Function is an award-winning cannabis education company focused on building the market for premium concentrates and flower through education, experiences, trainings, and expertise. The company aims to enhance understanding and appreciation of high-quality cannabis products. Higher Function provides valuable insights and knowledge to consumers and industry professionals alike. Job Title: Brand Ambassador – Cannabis Educator & Product Specialist Location: New Jersey - specifically within driving distance to Philadelphia Area Suburbs of NJ (Philly area, Central Jersey, South Jersey) Employment Type: Part-Time / Contract What This Is Higher Function is a cannabis education and services company focused on concentrates and flower. We work with Brands and Dispensaries to educate industry staff, patients and consumers about cannabis. We manage and staff Brand Ambassador programs on behalf of selected Brand Partners. This role will be a member of the Brand Ambassador program. It is a great way for people who are passionate about cannabis, interested in getting into the industry, or expanding your role in the industry. This role requires 10-15 hours a week of part-time work, conducting 3-5 popups in dispensaries per week, and sometimes more during high traffic periods such as 420 and 710.

About the Role

As a Brand Ambassador, you’ll be the face of our brand partners — engaging consumers, budtenders, and retail teams through immersive educational experiences. You’ll help the public understand the art and science behind cannabis concentrates and flower, showcasing products with professionalism, passion, and compliance.

Key Responsibilities

Consumer Engagement

• Represent the brand at dispensaries, lounges, pop-ups, and community events.
• Provide approachable, accurate education on cannabis concentrates (rosin, resin, dab and vape forms) and premium flower — explaining consumption methods, effects, and product differentiators.
• Encourage sales through compliant demonstrations, product walkthroughs, and brand storytelling.

Education & Awareness

• Conduct in-store pop up or demo sessions with consumers and patients, and budtenders too
• Simplify complex cannabis topics (concentrates types, flower quality, strains) science (terpenes, cannabinoids, solventless extraction, etc.) into digestible, engaging education for new consumers.

Brand Representation

• Maintain familiarity with all product lines, strain profiles, and manufacturing methods.
• Ensure all brand assets (signage, merchandise, displays) are in working shape and can be professionally displayed at pop-ups in stores
• Capture event metrics, feedback, and photo documentation to share with the marketing and sales teams.

Qualifications

• 0–3 years of experience in cannabis sales, marketing, education, or hospitality preferred -

cannabis enthusiasts with depth of knowledge about the plant and these types are encouraged even if you do not have formal industry experience

• Strong knowledge of cannabis flower, concentrates, consumption methods, and consumer behavior.
• Excellent communication and presentation skills — able to connect with everyone from first-time consumers to connoisseurs.
• Excellent organization and coordination skills - will take ownership of brand pop-up materials (table, flyers, small displays, supplies) and manage a flexible calendar
• Must be at least 21 years old and able to travel with reliable transportation to licensed cannabis locations throughout the state's regions listed above
• Comfortable working weekends, weekday evenings, and event-based schedules.

What Success Looks Like

• Consumers leave interactions more confident and informed about cannabis products.
• Budtenders view you as a go-to source for brand and product knowledge.
• Your activations directly increase brand awareness, trust, and retail sell-through.

Compensation & Perks

• Competitive hourly pay - $30 per hour
• Travel toll fees reimbursed
• % transportation time paid
• Product stipends
• Product swag and participation in brand loyalty programs

Job Types: Part-time, Contract