[Remote] Business Development Associate

Note: The job is a remote job and is open to candidates in USA. Vista Higher Learning is a company dedicated to developing culturally authentic language learning products for K-12 schools and universities. They are seeking a K-5 Business Development Associate who will qualify leads, support sales activities, and collaborate with K-12 sales representatives to advance high-potential opportunities.

Responsibilities

• Own lead qualification for inbound and outbound prospects from first contact to sales-qualified opportunity
• Use high-volume outreach and discovery calls to understand needs and assess fit based on priorities, budget, timeline, and technology
• Identify stakeholders, clarify buying processes, and convert leads into clearly scoped sales-qualified opportunities
• Serve as an overlay resource by providing well-qualified opportunities with clear next steps and coordinating smooth handoffs through intro meetings and discovery notes
• Partner with field reps to prioritize opportunities and support targeted outreach aligned with campaign goals
• Maintain accurate, timely CRM records for activities, contacts, and opportunities in line with Sales Operations standards
• Update lead data and track qualification metrics to support accurate forecasting, reporting, and continuous improvement
• Collaborate with Marketing and Customer Success to improve lead quality, campaign effectiveness, and identify expansion opportunities
• Partner with Sales Operations to refine qualification criteria, scoring, and workflows that improve lead routing and conversion
• Build product expertise and stay current on K–5 instruction, bilingual/ESL programs, and literacy adoption cycles
• Capture market insights and use data and prospect feedback to improve messaging, scripts, and outreach strategies

Skills

• Bachelor's degree or equivalent education and experience
• 2–4 years of experience in inside sales, sales development, business development, or sales operations
• Proven ability to qualify and prioritize leads, run discovery, and convert interest into sales-ready opportunities
• Experience using CRM and sales engagement tools to manage pipeline and activity
• Proficiency with Microsoft Office or Google Workspace and standard digital communication tools
• Strong verbal and written communication skills with the ability to tailor messaging to varied audiences
• Highly organized and detail-oriented, with the ability to manage high lead volume while maintaining data accuracy
• Experience in K-12 education, familiarity with K–5 instructional programs, literacy, dual language, ESL/bilingual solutions is strongly preferred
• Experience using Salesforce
• Experience doing demos or walkthroughs of products, websites, platforms, etc. virtually for customers or users
• Spanish language proficiency, experience in bilingual/dual language markets is a plus

Benefits

• Life/health/dental/vision insurance
• 401(k)
• Educational assistance
• Commuter pass subsidies
• Generous employee referral bonuses
• PTO and paid holidays
• Eligible for sales incentives based on employee and organizational performance

Company Overview