[Remote] Creative Content Lead

Note: The job is a remote job and is open to candidates in USA. Bobbie is a company that produces European-style organic infant formula and advocates for systemic changes in parenthood. They are seeking a Creative Content Lead to bridge marketing strategy and creative execution, overseeing content development and ensuring alignment across channels to maximize brand impact.

Responsibilities

• Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact
• Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications
• Establish content guidelines and review processes that ensure clarity, consistency, and accuracy
• Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives
• Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction
• Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform
• Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback
• Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives
• Manage freelance writers, editors, and production partners as needed

Skills

• Ability to balance strategic thinking with hands-on content leadership
• 8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields
• Experience managing writers, editors, video creators, or content teams
• Exceptional writing, editing, and storytelling abilities
• Deep understanding of marketing funnels, customer journeys, and channel-specific content development
• Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans
• Familiarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platforms
• Proven ability to influence and align cross-functional stakeholders

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement

Company Overview