[Remote] Inbound Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Pavago is seeking a content-driven Inbound Marketing Manager to develop and scale a B2B inbound lead generation engine through LinkedIn content and audience engagement. The role focuses on creating high-performing content, nurturing relationships, and converting prospects into the sales pipeline.
Responsibilities
- Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
- Identify content angles that attract high-intent B2B prospects
- Write content designed to generate conversations, engagement, and pipeline opportunities
- Continuously test and optimize content based on performance metrics and audience response
- Develop messaging frameworks that align with the target audience and buyer journey
- Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
- Initiate natural, value-driven DMs based on audience intent and engagement behavior
- Qualify inbound conversations and move prospects into the sales pipeline
- Support inbound lead flow from awareness through booked calls
- Engage consistently with prospects through comments, direct messages, and relationship-building interactions
- Build trust and maintain ongoing conversations with potential buyers
- Nurture leads through strategic follow-ups, content sharing, and educational messaging
- Strengthen founder and brand positioning through authentic engagement
- Build simple inbound funnels (content → engagement → conversation → call)
- Create lead magnets, nurture flows, and conversion-focused content assets when needed
- Improve conversion rates across each stage of the inbound funnel
- Identify bottlenecks in the content-to-pipeline process and optimize accordingly
- Work closely with the founder to improve lead quality and messaging effectiveness
- Share audience insights, objections, and content learnings
- Collaborate on positioning, offer refinement, and inbound growth initiatives
- Optionally support early-stage sales conversations when needed
Skills
- 2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth
- Strong experience with LinkedIn content strategy and personal brand growth
- Proven track record generating inbound leads, conversations, or pipeline from content
- Strong copywriting and messaging skills
- Understanding of B2B sales cycles and relationship-based selling
- Ability to write engaging, high-converting content consistently
- Strong communication and relationship-building skills
- Ability to work independently in a remote environment
- Experience growing founder-led brands or B2B service businesses
- Familiarity with LinkedIn analytics and content performance tracking
- Experience creating lead magnets, nurture flows, or inbound funnels
- Understanding of demand generation and pipeline attribution
- Familiarity with CRM systems and lead tracking tools
- Experience supporting consulting, agency, SaaS, or professional service businesses
Company Overview